May 28, 2010...Sujana Energy Limited, a subsidiary of the city-based Sujana Group, entered into a strategic partnership with Nichia Corporation of Japan. According to an article by the Press Trust India, the agreement allows the companies to jointly explore opportunities in LED lighting and LED displays. The two companies will reportedly collaborate to produce competitive products. Nichia Corporation is among the largest suppliers of white LEDs in the world, and offers many products and technologies that can be adapted to Indian markets. Sujana Energy reportedly excels at research and development and has a strong understanding of consumer market in India.

The two companies make for an ideal partnership aimed at developing products designed for a variety of uses in the Indian consumer market, Sujana officials indicated. "Renewable energy is the focus area for the Sujana Group and I am sure that this partnership, where two large corporations come together, is a sign of commitment towards making latest technology products that are applicable and affordable to consumers," Y S Chowdary, chairman, Sujana Group, said.

"The demand for LEDs is almost limitless worldwide. Although competition is extremely high in the Indian market, I believe that this collaboration between Sujana and Nichia will be a breakthrough for expanding LED lighting and display," said Makoto Takenaka, MD of Nichia Chemical Pte Ltd.